STRATEGY
The basis for a successful strategy is a profound understanding and detailed planning– without it, campaigns are unlikely to succeed.
So, we never stop challenging and asking questions. Who is our target audience? What are their wants and needs? Where do they look for information? How and when do they consume content? These simple questions are the ones we ask most often, helping us to establish the relationship between our customers and their customers.
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Audit & Appraisal
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Research
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Workshops
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Data Analysis
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Market Profiling & Messaging
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Strategy development
BRANDING
The world is becoming ever more saturated with communications. Now, more than ever, brands need to stand out through depth, emotion and character.
To have the impact we seek, brand stories need to explore profound, emotive messaging. Expressing inner truths about your business or product, working across multiple touch-points; powerful tales that grow in the telling and help your brand excel.
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Strategic evaluation
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Brand Values
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Story telling
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Identity, management
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Activation
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Internal communications
CREATIVE
Creativity is everywhere – and in everyone.
It’s having the freedom to explore new thinking and express ideas, to look at the world with open eyes and minds; pushing ideas, breaking boundaries, and embracing new thinking – all to deliver truly original solutions that help brands excel.
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Brainstorm,
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Idea board
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Concept development
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Art direction and design
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Copywriting
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Deployment
DIGITAL
Digital affords multiple strands that unites all elements of the communications mix together in a live state.
In a world with more channels and choice, the plethora of digital options available and new technologies helps you explore opportunities to express your brand and excel as a business – with digital at your core, and the user experience as your driving force.
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Concept development
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User experience
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Design
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Development
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Multi-platform development
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Optimisation
PR AND CONTENT
PR is changing. There’s now a distinct focus on content and story-telling – making this a wider landscape with exciting potential.
Our focus is on integrated storytelling across multiple channels – from events and press through to social media. By exploring ideas and challenging boundaries, we’re forging an integrated approach that’s redrawing the boundaries and generating lasting, tangible results.
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Strategic planning
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Content origination
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Press, PR and Media Relations
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Social Media
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Reputation management
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Data analysis
MARKETING
The boundaries between marketing, PR, digital and social are becoming increasingly blurred.
No longer are they solitary disciplines – they’re aspects of an integrated whole. That’s what we do: combining and merging fresh ideas, brand stories, precision targeting and compelling calls to action. Our strategies weave these together to create a truly multichannel experience that excites and excels. It’s new territory, and we are pioneering its exploration.
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Strategic planning
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Data analysis
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Integrated campaigns
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Content
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Lead generation
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Customer conversation