How we do it
As the world of communications becomes ever more complex and diverse and marketing channels increasingly blurred our bespoke approach consistently delivers results by firstly defining and developing, before going on to deploy and then delivering the most effective communication channels and tools for your development.
We follow a tried and tested process when preparing our next marketing campaign - based on the following simple steps.
Define
Where are we today?
Establish your current situation by undertaking market research and setting key goals mapped to your business plan and key commercial objectives.
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Undertake general business audit and review
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Define key overall commercial objectives
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Brand & marketing audit
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Market and competitor analysis
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Customer profiling
Deploy
How are you going to get there?
Execute the marketing strategies outlined in the overall plan, ensure effective co-ordination and communicatio across all teams.
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Agree marketing delivery plan
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Implement integrated marketing communications
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Internal communications
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External communications
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Marketing systems
Develop
Where do we want to be?
Seek to define and identify your care target market, buyer persona, positioning strategy and relavent marketing mix (plan)
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Define core marketing objectives
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Review market segmentation and positioning
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Define key messaging
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Identify key media
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Develop key marketing mix
Deliver
How will you maximise your return?
Establish metrics and KPIs to measure the success of marketing activities. Regularly monitor performance against objectives. Adapt the plan if neede
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Budget control and forecasting
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Marketing analytics and reporting
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Resourcing, structure and processes
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Marketing redevelopment
Our Sectors
Logistics & Industrial
We are well know for our work in the Logistics & Industrial Real Estate sector and recognised as one of the preminent marketing and communications operating in this space.
We work both tactically offering you day to day support with things like social media communications and press communications in addition to undertaking strategic communications such as producing white-papers, annual reports and delivering pod-casts. Typical Services offered :
Tactical
(Day by day)
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Advertising - designing, booking and placing adverts, on/offline, both development and corporate.
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Branding - enforcing brand standards and managing delivery across collateral on/offline.
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Collateral - design, management of development specific brochures.
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CRM - uploading/validating new and existing contact details, running reports and mailing lists.
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Event - planning, management and delivery - all aspects.
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Email Marketing - designing, sending, reporting, co-ordinating with other activity.
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Press, PR and media communications - running the news story pipeline and placing stories accordingly.
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Social media - running the news pipeline and content postings to Linkedin and Twitter.
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Video - co-ordinating site progress videos and photography, 360 virtual tours.
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Website - development page content uploads, traffic management.
Strategic
(Specialist)
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Awards - identifying, entering, sponsoring.
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Conferences/Exhibitions - - researchong, compiling a schedule, attend/exhibit sponsor.
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Company collateral - overall brochure, customer case studies, ESG/sustainability materials.
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Customer communications - combined press releases, joint events, project visits.
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Company events - agents briefings, supply chain events, annual conference, gala dinners, employee workshops.
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Corporate PR - whitepapers, research and insights, sponsored articles, surveys.
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Press, PR and mdia communications - feature articles, advertorial, roundtables.
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Social media - specialist content such as project spotlights, data insights, product innovations.
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Video - corporate video, talking head pieces.
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Website - big structure and key content uploads and adjustments, use of forensic tools.